At mitú, I worked with writers to design Hero Images, which are the images first seen by viewers on their social media feeds. Its purpose is to be eye-catching and gives the viewers an idea of what the story is about. For each of mitú's verticals, I designed Hero Images according to each of the vertical's brand and audience.
FIERCE by mitú
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/373b344f59940b3f87d45bfa14570a92/670a87e7-8c41-47f9-a373-78350bdeb8e0_rw_1200.jpg?h=5e549cfa0e1a0366c848d4c80fee36a7)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/373b344f59940b3f87d45bfa14570a92/4d57e7fa-37aa-4a83-96f3-c1982fe89552_rw_1200.jpg?h=7f99c958465e42a1f811edef7878bdcd)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/373b344f59940b3f87d45bfa14570a92/51429f52-f450-4af2-b14a-a3bfecaa5857_rw_1200.jpg?h=8e9c7c7b22ae6183c35121e355b70dc8)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/373b344f59940b3f87d45bfa14570a92/004105fe-31fd-4cc4-9f43-d0372b4f6a21_rw_1200.jpg?h=1ae24e7e414b0fc9877b6171bdd76336)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/373b344f59940b3f87d45bfa14570a92/0af6aac0-b876-4a19-b3ff-0f4b110f0d1e_rw_1200.jpg?h=5c448647465c69dc51123cdb134a6649)
We Are Mitú
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/373b344f59940b3f87d45bfa14570a92/9fe2026c-3c7d-4a19-901b-287720a374bf_rw_1920.jpg?h=2172808315f13ba155147ab9b6161365)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/373b344f59940b3f87d45bfa14570a92/5547c1ed-8a7f-4f27-8a58-1f400e5514fc_rw_1920.jpg?h=d2524893dfe035c9ec26b24b4e760cc0)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/373b344f59940b3f87d45bfa14570a92/615760c9-ef52-44c5-8cd6-5c6509df4a55_rw_1920.jpg?h=07b6e0c998b9ddc859c025c36b089879)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/373b344f59940b3f87d45bfa14570a92/87bd61b2-951b-46c5-adb3-cf44968e21ce_rw_1920.jpg?h=66ae08f1257e25340fc0eaa57f45d2d7)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/373b344f59940b3f87d45bfa14570a92/3589a7e6-2a02-43df-a2cd-f34b50d263d7_rw_1920.jpg?h=af147d04d9df9af10731f04d8e3e1dd7)
Bad Hombres
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/373b344f59940b3f87d45bfa14570a92/ff1d95d8-261b-43cf-bb2a-030041f89daf_rw_1920.jpg?h=8021105881cfb687e4908c504a121dba)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/373b344f59940b3f87d45bfa14570a92/af6a24b0-4dec-4337-8388-d6370246fdbe_rw_1200.jpg?h=dd430fec3502e333f6614e5d80744bc7)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/373b344f59940b3f87d45bfa14570a92/d0636185-478e-41d6-be2e-c7cef14d372d_rw_1920.jpg?h=7ff4e4fc9563bbda379d3141d51ac560)